RED BULL ESTABLISHING SHOT:
A CREATIVE LAUNCHPAD

Ghetto Film School joins forces with Red Bull to amplify and support diverse storytellers through a new community program entitled
Red Bull Establishing Shot: A Creative Launch Pad.

Each season, Red Bull selects five outstanding creatives from the Ghetto Film School ROSTER and provides them with the resources, mentorship, and budget to create captivating content about the world of Red Bull. These emerging creators aged 18-34 bring fresh narratives and varied perspectives across topics from sports to dance while exploring human creativity and potential.

Applications for Season 3 are now open.
Check out more information below and start planning your submission.


Establishing Shot: Season Three

Applications are now open to participate in Season 3 of Red Bull Establishing Shot. This season we are taking a socially optimized approach rather than a traditional short film approach. Now seeking emerging social media content creators, producers, and storytellers:

Apply Here

Deadline: Tuesday, March 19th, 2024

ELIGIBILITY: Open to GFS Alumni & ROSTER members ages 18+ who are located in New York (NY) or Los Angeles (LA).

APPLICATION SUBMISSION GUIDELINES: To enter the running, creatives must submit a 60-90-second social media suitable video shot on your smart phone. Be authentic and let your personality shine! Your video must showcase your creativity and penchant for storytelling, focusing on key moments that fueled your passion for filmmaking. Tell us your creator story in a unique way. Each submission will be evaluated on optimization for social media (pacing and tone) and authentic integration of Red Bull (the brand, the product, the company values and/or typical content) into your personal story. Do your brand research before composing your video! Please also share a link to your Website/Portfolio/LinkedIn or any sample of your best previous work.

Fifteen (15) creatives will be selected to participate in an RFP (request for proposal) and invited to pitch concepts to drive awareness and registration for the annual Wings For Life World Run fundraiser, in-person at Red Bull headquarters in either LA or NYC.

From the in-person pitches, five (5) finalists will be awarded budget to execute your concept.

CREATORS MUST BE ABLE TO COMMIT TO THE FOLLOWING ESTIMATED TIMELINE:
March 26th, 2024
- Announcement of Semi-Finalists
April 4th - In-person RFP Presentation at Red Bull in NYC (NY residents)
April 9th - In-person RFP Presentation at Red Bull in Santa Monica (LA residents)
April -September - Program Window (pre-production, production, post)

For any additional questions, please reach out to roster@ghettofilm.org

Watch Season 1 & Season 2 Films Here


For any additional questions, please reach out to Roster@ghettofilm.org
Want to be part of GFS Roster? Sign up to our newsletter here: https://www.ghettofilm.org/gfs-ros